NBN ISO 20671-1:2024

Brand evaluation — Part 1: Principles and fundamentals (ISO 20671-1:2021)

ACTIVE

About this standard

Languages
English
Type
NBN
Standards committee
ISO/TC 289
Status
ACTIVE
Publication date
23 January 2024
ICS Code
03.140 (Patents. Intellectual property)
Withdrawn Date
Price
€ 121,00

About this training

Summary

This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.


This document can be used in internal and external brand evaluation.